VIDEO: Why the Right Words Matter When Talking about ...

VIDEO: Why the Right Words Matter When Talking about ...
Webinar Recording - Why the Right Words Matter When Talking About Serious Illness Care

Faculty:
Anna Gosline
Executive Director
Massachusetts Coalition for Serious Illness Care
Senior Director of Strategic Initiatives
Blue Cross Blue Shield of Massachusetts

When asked, most people say that conversations about their quality of life and what care they might want if they become seriously ill are important. Yet, few people have actually had such a conversation. In this webinar, Anna Gosline with the Massachusetts Coalition for Serious Illness Care shares valuable discoveries from consumer research on serious illness conversations. This research was focused on finding new language and approaches that would encourage people to talk about their goals, values, and preferences for care in the face of serious illness. Learn what words and concepts resonate with different groups of people and how you can use these research findings to improve your advance care planning program.
49.00